Reminiscent of entry way plaques on pre-war buildings in New York, we set about to create a silver treatment that would stand out on the navy blue hull. Three letter fill gradations were created of various densities and angles for the letter fill and a complex 14 color gradation at contrasting angles was created for the back shadow.
We re-designed the R to have a more dramatic tail, and redesigned the S to be a center piece in the name - and the graphical accompaniments hit the right note.
The results were spot on and the owners were thrilled. While gold and white are the standard colors seen on blue hulls, this silver treatment really stands out, and was done completely in inked vinyl.