The design brief for this project revolved around a special canine named Lola - and of course the famous Kinks song. As the family dog Lola was a standard poodle, we decided to go with an 'uptown' look in a modernized art deco typography style.
![](https://cdn.myportfolio.com/63974dfe28b51c2da5d5a54202c6d7c4/a1a52c38-0b44-47e1-a1b0-508299b24398_rw_1920.png?h=be99771bd764306fafb3ff6dda9c9bc9)
The colors were inverted for the transom and a large naming treatment was the right call for this lettering style. For the stern quarters, we added a poodle graphic with the poodle stepping out of the "O" in the name for a little flair!
![](https://cdn.myportfolio.com/63974dfe28b51c2da5d5a54202c6d7c4/83240651-2219-4827-b3b8-c0eeb85d2a38_rw_1920.png?h=97a540abdd15ae3a2500d2f4a69f1d0b)
To get that poodle fur look, we created a set of brushes in Illustrator to get the tail pom pom and her coif just right!
![](https://cdn.myportfolio.com/63974dfe28b51c2da5d5a54202c6d7c4/2db7d68e-52b5-45bd-8621-9f1113532256_rw_1920.png?h=48d205166497b00e64e5e7835b29982b)
She's a happy sight on San Francisco Bay where she is frequently in charter.
![](https://cdn.myportfolio.com/63974dfe28b51c2da5d5a54202c6d7c4/fc0d14f1-6340-406d-bd56-dfadc5d4844b_rw_1920.jpg?h=8271630065372a8e058f730d1c4558f5)